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There are many great reasons why women decide to pursue modelling over 50. For example, they may be driven by a combination of newfound confidence, life changes, and a desire to embrace new opportunities.
I know that I have become much more confident and self-assured now that I’m in my mid-50’s.
I’m sure that other women my age feel a similar way. Frankly, I appreciate seeing models who reflect my age and where my body is at this point in time.
If you’re considering modelling over 50, there are a few things you should know to help you get started.
In this post, I’ll take you through 11 pro tips on modelling over 50. I’ll also share resources on the best modelling agencies to approach as a new model.
I’ll also share the type of long hours required, dedication, and commitment to make your dream a reality.
Get Inspired With These Senior Models!
The fashion industry is finally making a positive change to better inclusion. We’re seeing more older models being celebrated for their grace, elegance, and life experience.
If you’re considering a modeling career in your golden years, you’re in great company!
The following iconic models over 50 have made significant impacts in the fashion in dustry.
Maye Musk
Maye Musks modelling career has spanned over five decates. She’s worked with major brands like CoverGirl and even appeared on various magazine covers. Her silver hair and sophistication have made her a symbol of aging gracefully in the industry.
Born
April 19th, 1948
Carmen Dell’Orefice
Carmen, now in her 90’s, has been modelling since the 1940’s. She holds the title of the world’s oldest working model. After all these years, she is still in high demand. You may have seen her campaigns for luxury brands like Rolex and regular features in high-fashion magazines.
Born
June 3, 1931
Iman
Although Iman is in her late 60s, she remains an icon in the fashion world. Starting her career in the 1970s, Iman became a trailblazer for diversity in modeling.
She continues to be a powerful figure in fashion and beauty, known for her advocacy work and timeless elegance.
Born
July 25, 1955
Yasmina Rossi
Yasmina Rossi began her modeling career later in life, in her 40s, and has since become a well-known figure in the industry.
Now in her 60s, her silver hair and fit physique have made her a sought-after model for campaigns targeting mature audiences.
She has worked with brands like Marks & Spencer and Yves Saint Laurent.
Born
December 21, 1955
Of course, these are just a few classic models who defy any age limit for their profession.
The point is that with the right attitude, energy, commitment, and perseverance, anybody, of any age, can land a modelling career.
Agencies Known to Support Senior Models
It’s one thing to feel confident and assured in your desire to start modelling over 50. The problem is where to start? You’ll find the answers to some of these questions further into the post under the 11 pro tips.
​Before you get too deep into the post, I wanted to share the following agencies that specialize on representing mature models, including those over 50.
Platinum Angels Management
This agency specializies in representing mature models, including those over 50. They have a strong reputation for connecting senior models with fashion and commercial opportunities.
​In fact, this agency focuses on promoting diversity in all forms. This includes not only age diversity, but also diverty in body types, ethnicities, and backgrounds.
To approach Platinum Angels Management, you would typically want to contact their model scouting or recruitment team. Here are some steps you can take to initiate contact:
- Visit their official website for information on their submission process and how to apply.
- Expect to submit your photos, physical measurements, and basic personal information.
BMA Models
​Based in the UK, BMA Models has a dedicated division for senior models and is known for working with a wide range of age groups, making it a great option for those starting later in life.
Don’t live in the UK? No problem. While living in the UK is not a requirement, models may need to travel to the UK for castings, photo shoots, or other professional engagements.
If you’re based out the UK, you can apply by submitting your portfolio online. This may involve sending professional photos, a comp card, and other relevant details.
A comp card (composite card) is a professional marketing tool used by models to showcase their portfolio and essential information.
It should include a variety of professional shots, your contact information, basic stats or measurements, and any professional credits.
Wilhelmina Models
Wilhelmina Models is one of the top modeling agencies worldwide with a division that includes older models.
They have offices in major cities like New York, Los Angeles, and Miami.
This unique modelling agency has a long established reputation (founded in 1967).
They represent a diverse range of talents, including models of various ages, sizes, and backgrounds. As a model with this agency, you can expect to have access to opportunities around the world.
Apply online and carefully read their application requirements.
Ford Models
Another leading agency with a strong reputation, Ford Models represents models of all ages. They have a “Classic” division that focuses on mature models.
Get scouted and complete the recruitment form.
Icon Model Management
​Based in Canada, Icon Model Management has a specific interest in diverse models, including those in the senior category.
They emphasize individual uniqueness, which is beneficial for mature models.
Grey Model Agency
A London-based agency that exclusively represents models over 35, with a focus on older, gray-haired models. They cater to the growing demand for senior models in the fashion industry.
Silverfox Management Group
An Australian agency dedicated to models aged 30 and over, with a strong representation of senior models. They work across a wide range of media, including print, TV, and digital.
11 Pro Tips on Modelling Over 50 for Mature Women
For models over 50, some types of modeling are generally more accessible and in demand than others.
Here are a few types of modeling that are often easier to get into for mature models:
The following tips are designed to help you get a better understanding of the requirements for modelling over 50.
1. Embrace Your Unique Look: Gray Hair and All
Getting into modelling over 50 means accepting your unique look. Don’t try to hide the features that stand out. Whether
it’s your gray hair, laugh lines, or life experience, these are the qualities that set you apart in the fashion industry.
Gray-haired models are in demand, as more brands and advertisers are looking to connect with older consumers.
To get the most out of your look (important for photo shoots), read 9 Best Mascara Products for People Over 50.
2. Find the Right Modeling Agency Specializing in Senior Models
The first step in launching a successful modeling career over 50 is to find a reputable agency that specializes in senior models.
Agencies like the ones mentioned earlier have a track record of representing mature models and connecting them with major brands and ad campaigns.
These agencies understand the specific needs and opportunities within the mature modeling market and can help guide you through the application process.
Remember, the modeling industry is vast, and finding an agency that aligns with your goals is crucial.
3. Build a Strong Portfolio with Professional Photo Shoots
Your portfolio is your most powerful tool when breaking into the modeling world.
For senior modeling, it’s essential to have a large variety of images that showcase your versatility. Consider working with photographers who have experience in capturing older models, as they can help highlight your best features.
Don’t send a bunch of selfies. Either invest in a professional photo shoot or have a trusted friend help you get the right images.
Your portfolio should include a large variety of images that showcase your versatility in different outfits and settings.
Focus on capturing a range of expressions and poses that highlight your ability to embody different roles, whether it’s for lifestyle, fashion, or product-based ad campaigns.
Wear clothes that represent your personality and style. Trying too hard by wearing clothes, shoes, and makeup that don’t feel comfortable will translate through the photos.
Read: 9 Attractive Shoes For a High Arch That Don’t Look Old
Since commercial modeling often targets a broad audience, it’s important to project warmth, approachability, and relatability in your photos.
Including shots that emphasize your life experience, such as interacting naturally in family-oriented or everyday scenarios, can also make a huge impact.
Lastly, make sure your portfolio is both print-ready and accessible online, as many casting directors and talent agents now prefer to review portfolios digitally.
This comprehensive and well-organized portfolio will be a key asset in landing opportunities within the competitive world of commercial modeling.
Keep in mind that the best ager models often have portfolios that reflect their life experience and adaptability.
4. Leverage Social Media to Connect with Potential Clients
Having a strong presence on social media platforms is a must for any model.
Mature models can use these platforms to showcase their work, connect with potential clients, and even find casting calls.
Social media is a great opportunity to market yourself to a sophisticated, media-savvy youth market as well as older consumers. Â
Remember, maintaining a positive attitude and engaging with your audience can lead to discovery by a talent agency or casting director.
5. Network in Major Cities for the Best Opportunities
Major cities like Los Angeles, New York City, and London are hubs for the fashion industry and offer great opportunities for older women interested in modeling.
Attending open calls, fashion events, and casting calls in these cities can increase your chances of being noticed by top model agencies and creative agencies
Additionally, networking with other senior models and industry professionals can provide valuable insights and connections.
Even if you’re from a small town, spending time in major cities where the modeling industry thrives can be a good idea to jumpstart your career.
6. Be Prepared For Expenses
While auditions are usually free, you may need to invest in professional photos for your portfolio.
Some agencies may offer to help build your portfolio, but be wary of agencies that pressure you into paying for expensive photo shoots directly through them.
It’s often better to have your portfolio prepared by independent, reputable photographers.
You’ll also need to create comp cards. These are the model’s business cards. They should include a selection of your best photos and basic states.
And, of course, you may encounter some travel expenses, especially if you need to travel to attend an open call or casting call.
If you’re a freelance model, you’re also going to need to deal with taxes when the time comes around. I know! It’s cringe-worthy to even talk about it, but it’s a reality.
Make it really easy on yourself and consider subscribing to ShoeBoxed. They do it all for you and it’s priced for small businesses.
7. First Steps to Get in The Door
It’s important to research agencies that represent senior models. Visit their websites to learn about their specific requirements and what they look for in a model. You’ll likely notice that their application forms come with a disclaimer. Since many of the companies receive so many applications, it’s possible that you won’t hear back from them anytime soon.
Don’t that let stop you from applying!
8. Consider Online Submissions or Attend an Open Call
Most agencies offer an online submission process where you can send your photos, measurements, and contact details. This is often the easiest first step to getting noticed without needing to visit the agency in person.
Some agencies hold open calls where you can audition in person. These events are usually scheduled on specific days and times, and you’ll need to bring your portfolio and comp cards.
Check the agency’s website for details on when these open calls are held.
9. Follow Up
After submitting your materials or attending an open call, be patient but proactive. If you haven’t heard back after a few weeks, it’s acceptable to send a polite follow-up email to check on the status of your submission.
Conclusion – Modelling Over 50
Stay Persistent
Breaking into the modeling over 50 can take time, especially in the mature model segment.
Keep refining your portfolio, attending open calls, and submitting to various agencies until you find the right fit.
Stay Persistent
Breaking into the modeling industry can take time, especially in the mature model segment. Keep refining your portfolio, attending open calls, and submitting to various agencies until you find the right fit.
​Connect with like-minded people through Facebook groups, or through other social media platforms. Listening to the experience of others is a great way to learn the ropes.
Stay true to yourself, find the right agency, and never stop learning new things. Good luck on your journey into the world of modeling over 50!
