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You might be surprised by how many bloggers over 60 are out there, working hard, and making money from blogs. Are you interested in earning extra money as a blogger? Some bloggers over 60 make a full-time income!
If you’ve ever considered starting a blog or you’ve simply been curious about how it all works, this post is for you.
Anyone can earn a full-time income as a blogger
Anyone can be a successful blogger. You just have to learn a few skills and tap into grit and patience. Successful bloggers over 60 didn’t start earning full-time incomes overnight. It takes time. Sometimes it takes a lot of time! That said, I have to tell you that there is nothing more exciting than building your little empire out of your own words.
You need grit, a niche topic, and a few skills to get started
It could take years to finally make enough money to consider it a full-time income, but it will happen if you follow a few simple blogging rules.
Keep reading to discover the bloggers over 60 that made it to financial independence (and how you can do it too!)
I’m always eager to talk about blogging, specifically what it means to be an older blogger. If you’re thinking of going this route, I’m here to cheer you on! Keep reading to learn a few basic ways to get started as a blogger. In addition, I want to share the vibrant community of bloggers over 60 for added inspiration.
Bloggers Over 60: Vibrant, Creative, and Making Money Online
Growing older doesn’t mean flipping off the switch on your goals, dreams, or ideas. This stage of life is a chance to dive into new hobbies, share your well-earned wisdom, and maybe even earn a little (or a lot) of extra money while you’re at it.
One of the most accessible ways to do this is through blogging. Believe it or not, countless folks in their 60s, 70s, and beyond are out there typing away, sharing everything from fashion tips and personal style journeys to travel adventures and healthy living insights.
Oh yes, you CAN do it
There’s no expiration date on creativity or the desire to continue earning a source of income well beyond retirement from the traditional 9 – 5 job.
In my experience, retiring from my 9 – 5 job allowed me to focus fully on the success of this blog. I’m able to put the hours in to make it successful. If you’re currently working, I’d recommend staying with your job until your blog is consistently making a full-time income that you can be comfortable with.
Blogging is a long-term commitment. No matter what any social media influencer might lead you to believe, the reality is that it’s going to take at least a year (or more) to earn a good income from blogging.
I want to share everything I’ve learned about blogging with you! Keep reading to learn more about how to start your own blog while learning about bloggers over 60 who are already out there nailing it.
How Bloggers Over 60 Make Money
When people find out I’m a professional blogger, they seem a little confused. Writing a blog as a hobby seems to resonate with people, but inevitably, everyone wants to know how bloggers earn money online.
The Quick & Easy Answer on How Bloggers Over 60 Make Money
I’m going to give you the quick version describing how people can earn full-time incomes from their blogs. Ultimately, bloggers that earn the most money pull from different revenue streams, including:
- Advertising companies (your website needs a minimum of 10,000 sessions a month for good quality ad services)
- Products (I offer digital products, for example)
- Services (some bloggers offer special services for a fee)
- Subscriptions (Some bloggers offer a subscription service to access exclusive content)
How do you get ads on your site?
This is where the hard work comes in. You will need to build your audience from the ground up. You’ll need to consistently publish high-quality blog posts that contain useful information for your readers. Over time, you’ll see your traffic start to grow.
Once your traffic reaches a certain threshold (it can be different for different advertisers), you can apply to have ads placed on your site.
Companies like Mediavine require a minimum of 50,000 sessions per month.
That said, there are other ways to start making money before you hit that milestone. For example, Journey by Mediavine accepts blogs with a minimum of 10,000 sessions a month. It’s a great way to start earning while you’re waiting to hit the big advertising potential.
That’s nice, but how do you get that much traffic?
Again, it takes time. However, the trick is to ensure your website is search-engine optimized. Before you can do that, however, you have to get started with a website. Here’s a condensed list of what you need to do to get started with your blog.
Tips on how to start your blog at any age
Bloggers over 60 have learned the ropes and know what it takes to be a successful blogger. You can only learn so much, and then, at some point, you just have to dive in and learn as you go. I thought it would be useful to give you a starting point with information on how to get started.
Sign up for Wordpress.org
When you’re just starting, it’s easy to confuse WordPress.com with WordPress.org.
If your goal is to monetize your website, you need WordPress.org. This is because it’s self-hosted, meaning you have full control over your blog and can monetize it however you like.
With Wordpress.org, you can add whatever themes, plugins, or ad networks you want. You truly “own” your blog instead of renting space.
Wordpress.com is good for anyone who just wants a personal journal without the goal to make money.
Get a Hosting Plan (I Recommend Bluehost)
A hosting company is what makes your blog visible on the internet.
Bluehost is a popular choice for newbies because it’s affordable and user-friendly. They even have a one-click install feature for WordPress, making setup a breeze.
I started with Bluehost and had great luck with them. They have reliable uptime, great customer service, and budget-friendly plans. Plus, it integrates seamlessly with WordPress.
Pick a WordPress Theme to Shape Your Blog’s Look
Choosing a theme to define your blog’s style. You can find thousands of free themes in the WordPress Theme Directory or invest in a premium theme like Astra Pro.
Astra themes offer a free and a pro version. I’ve been using it for years. It’s easy to set up, doesn’t weigh your website down with overly heavy code, and is compatible with the newest versions of Wordpress.
Purchase a Proven Keyword Research Tool Like RankIQ
I’ve been using RankIQ for years now, and the platform consistently helps my blog posts rise to the top of Google searches time and time again.
They’re a top-tier keyword research tool without the top-pier pricing.
Tools like RankIQ practically guarantee you’ll show up in relevant searches by telling you which keywords to target and how competitive they are.
How Long Does It Take to Make Money on a Blog
Let’s be honest: Starting a blog today doesn’t mean you’ll be raking in cash tomorrow. Building a profitable blog can take months or even a year (or more), depending on:
How Consistent You Are
Do you post new content regularly, or do you go missing for weeks at a time? Consistency not only keeps your audience engaged but also signals to Google that your blog is active and worth showing to more readers.
SEO Efforts
Search Engine Optimization (SEO) is essentially the practice of making your blog easy to find in search engines. That means using the right keywords, writing clear headlines, and offering valuable content that directly answers people’s questions.
Your Niche Focus
Are you laser-focused on a single topic (like fashion for mature women) or trying to cover everything under the sun? Blogs that zero in on a specific niche tend to gain traction faster because both your readers—and Google—know exactly what you’re all about.
Promotion
How are you getting the word out? Sharing on social media, emailing friends and family, or engaging with others in your field (like commenting on relevant blogs) can all help boost your visibility. The more you put yourself out there, the bigger your following grows.
Yes, it can feel like a slow process, but it’s a worthwhile one. Plus, over time, you’ll refine your style, figure out what readers enjoy most, and maybe even discover new interests yourself.
Want to start a side hustle over 60? Read these ideas!
How to Start a Non Medical Senior Care Business
Senior Side Hustle Statistics: 50+ Ideas and Trends
How to Turn a Hobby Into a Side Hustle
9 Tips on How to Become a Life Coach Over 50
Your Easy Guide to Publish a Canva Website Free
RankIQ: 15 Best Ways for Bloggers to Dominate SEO
What do bloggers over 60 write about?
I get asked this question a lot. They want to know how I come up with ideas, but they’re surprised when I tell them it’s the keyword research that dictates what I will write about.
You can write whatever you want, but if your ultimate goal is to make money at some point, you need to use keywords that have low competition and high search volume.
Low Competition Keywords Should Dictate What You Write About
This is where RankIQ comes in handy. They do all the hard work for you. All you have to do is locate your niche in the list, then scroll through to find topics you’re interested in writing about.
RankIQ has already figured out the hard stuff, like how long it might take a blog post to rank in Google, the keywords that should be in the blog post, and how long your blog post should be (2000 words and over are best). and specific information on how to ensure your finished blog post is ready for the search engines.
What’s Your Niche?
One thing all successful bloggers over 60 have in common is a niche.
A niche is a focused topic or theme that your blog (or any project) revolves around. Instead of covering every possible subject under the sun, a niche hones in on a more specific area, like “budget-friendly travel in Europe” or “strength training for women over 60.”
Since this blog, ageingup, is a lifestyle blog for the over-50 crowd, it’s easy to fit a wide range of blog posts (everything from health, relationships, side hustles, and more) under one umbrella.
TIP: Once you’ve decided on your niche, RankIQ makes it easy to find the best keywords for you to write. You’ll be able to find your niche in the drop-down menu. I recommended using the filter to find the keywords with the lowest competition and the highest search volume.
Meet Some Inspiring Bloggers Over 60!
The following group of bloggers over 60 represents a wide range of people who found blogging success on their own terms. Remember, these
Lyn Slater (Accidental Icon)
Ever heard of Lyn Slater, also known as the Accidental Icon?
She’s an older woman who became famous almost by chance. Someone snapped her photo, and people assumed she was a major fashion influencer. The Internet went wild over her!
She used to be an associate professor, but now she’s fully in the fashion industry spotlight, showing off an “intellectual aesthetic” that’s unique, modern, and fearless.
Lyn doesn’t shy away from bold or edgy outfits.
She’s got a knack for mixing contemporary designs with more classic pieces. And guess what? Younger generations admire her just as much as mature women do. She’s a perfect example of stepping out of your comfort zone and turning a spontaneous moment into a personal brand.
You can find her blog at: www.ageist.com
Margaret Manning
Margaret Manning is the force behind “Sixty and Me,” a blog (and broader community) focused on empowering women in their 60s and beyond.
She’s about living your best life after retirement, tackling health and wellness, fostering friendships, and building a supportive network for senior women.
She also dives into practical stuff like finances, travel opportunities, and even how to keep up with technology—making her content super helpful.
Une Femme d’…
Susan Blakey runs “Une Femme d’…,” and while the blog title might sound fancy, her approach is down-to-earth and accessible.
Her focus is on real-life fashion that blends practicality with elegance. If you’re craving tips on how to put together a capsule wardrobe, pack for a trip without overstuffing your suitcase, or choose a timeless look for everyday life, she’s got you covered.
Susan’s blog stays well rounded with other catShe also talks about living well, feeling good, and staying open to new discoveries as we age.
Alyson Walsh
If you’re convinced style blogs are only for folks in their late teens, Alyson Walsh is here to change your mind. She runs “That’s Not My Age,” a blog that proves fashion and fun don’t have an expiration date. She’s a freelance journalist who loves writing about clothing, personal style, and interviews with fascinating people.
She often covers personal growth topics, too, and encourages readers to embrace the good balance between comfort and flair.
Patti Gibbons
The blog “Not Dead Yet Style,” run by Patti Gibbons, is pretty much what it sounds like: a celebration of life and style. Patti rejects the notion that anyone is “too old” for fashionable outfits. She invites readers to shrug off the idea that certain trends are only for younger women.
Patti also touches on how life changes in our 60s can impact our wardrobe and our mindset.
From personal style diaries to bits of wisdom about accepting ourselves (wrinkles and all), her blog is a supportive space for anyone who wants to redefine what “aging gracefully” looks like.
Josephine Lalwan
Over at “Chic at Any Age,” Josephine Lalwan focuses on fashion tips and outfits that flatter mature women. Her mission? To help you look put-together and polished without spending a fortune or feeling uncomfortable.
She also posts about travel, sharing her experiences in new destinations where she continues to refine her style (and learn new things) along the way.
Josephine is fantastic at reminding readers that you can be stylish without trying to look like you’re still in your 20s. It’s all about finding classic silhouettes, mixing in a bit of current fashion, and remembering that confidence is the best accessory of all.
Senior Style Bible
Don’t let the name fool you! Senior Style Bible is anything but boring.
Former Playboy Bunny Dorrie Jacobson is its founder, and she uses her blog to prove that an older woman can be just as fierce as anyone on the runway. She posts outfit ideas, seasonal trends, and self-assured takes on beauty advice.
One of the best parts about Dorrie’s blog is how she challenges typical views of what “senior” style should look like. She’s right there at the forefront of a movement that says mature ladies can be every bit as fashion-savvy, vibrant, and bold as they want to be.
Karen Burns-Booth
Switching gears to travel and food blogging, Karen Burns-Booth is a great example of someone who has blended her culinary passion with a sense of adventure.
She posts a variety of global recipes and travel snapshots on her blog, proving that age is no barrier to exploring all kinds of cuisines—from living room comfort cooking to big journeys abroad.
Candi Randolph
Candi Randolph caters specifically to women over 50 (and beyond), helping them navigate everything from home organization to personal growth. She’s another example of how a lifestyle blog can be a fulfilling and income-generating venture.
One day, she might share decluttering advice for that living room, and the next, she’s blogging about body positivity or fashion. She’s all about finding purpose and staying positive in the middle years and onward.
Anna Parkes
Blogging can happen anywhere, and Anna Parkes is proof.
She lives on the Isles of Scilly, off the coast of Cornwall in England, and still manages to connect with an international audience through her blog “Anna’s Island Style.”
She writes about personal style, the occasional beauty product, and the joys (and challenges) of living in a remote place.
Anna shows that even if you’re far from the hustle and bustle, you can still share your story, your outfits, and your musings with people who might be an ocean away. Thanks to the internet, there are no borders when it comes to connecting with like-minded women.
Linda Rodin
Now, Linda Rodin isn’t exactly a traditional blogger. She’s more of a former fashion designer, stylist, and entrepreneur who created a skincare line.
Still, her style and active presence online (plus her timeless look) have made her an inspiration for many mature women. She’s got that chic, understated vibe going on, and she built a booming beauty brand around it.
Linda’s journey is a reminder that you can pivot in your career at any age. You can start a new business, a new blog, or a new creative venture, and you don’t have to check your birth certificate first!
Ari Seth Cohen
If you’ve run across “Advanced Style,” then you’ve seen the work of Ari Seth Cohen. He’s a photographer and blogger (not over 60 himself) who focuses on capturing stylish older folks, mostly in big cities.
His blog eventually turned into a book and even a documentary, putting senior women in the spotlight for their flair, confidence, and unique style.
“Advanced Style” is a wake-up call for anyone who thinks fashion belongs only to the young. If you need an extra dose of style inspiration, you’ll find it in Ari’s colorful photos of seniors in everything from elegant dresses to streetwear with an edge.
Grece Ghanem
Although she might be better known on Instagram than on a traditional blog, Grece Ghanem is another star in the fashion world for mature women.
With her short silver hair and edgy outfits, she’s proof you don’t have to stick to a “safe” style just because you’re over a certain age. She’s turning heads (and collecting plenty of Instagram followers) with every post.
Her feed, like Baddie Winkle’s, is all about pushing boundaries and inspiring people across all age groups to wear what makes them feel amazing.
Why These Bloggers Matter
These bloggers are powerful examples of what’s possible when you decide you’re not too old (or too anything) to chase your passions. They push back against the assumption that hitting 60 or 70 means signing off on your goals or interests.
Instead, they show how experience, maturity, and a positive attitude can be assets in carving out a niche online.
Seeing these individuals put themselves out there might give you the nudge you need to start your own blog! If you’ve been thinking about starting a blog of your own I highly recommend giving it a try.
It’s a long-haul business, but you CAN make money. It just takes time.